![]() Retain new users and reduce friction by explaining concepts, taxonomy, and the UI Make them valuable to users and be confident about showcasing them!īroadly speaking, the goal of product walkthroughs is to: ![]() Why you need to build walkthroughs into your product #Īs hinted above, product walkthroughs have different benefits for different users. Now that we’ve briefly defined what product walkthroughs are, let’s look at why they’re important. Great product walkthroughs stand out: Slack uses bright and bold colors to help users engage them. It's important to keep product walkthroughs short, as GoToMeeting does with its sequence of four tooltipsįor Slack, on the other hand, it’s an explainer on taxonomy and the difference between public and private channels. ![]() Good walkthroughs do this by explaining the bare necessities.įor a video conferencing tool like GoToMeeting, for example, that would be how to mute your mic, leave a meeting, and invite attendees. Walkthroughs don’t have to be a one-time-only deal that shows up at the start of the user experience they can be used again and again to cement key info or workflows within your users. This could mean that new users can easily understand how to complete the setup, or it could showcase new functionality to drive feature adoption among existing users. A product walkthrough is there to help new users discover core value with an ”Aha!” moment and keep them motivated to continue down their path of using the product. It’s difficult to avoid seeing product walkthroughs when you sign up for a new SaaS tool, website, or social network. This could be a modal, followed by some hotspots, or simply a series of tooltips highlighting parts of the UI. Product walkthroughs are interactive and dynamic product experiences that help users understand the value, taxonomy, and functionality of a product.
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